Trident Chew Through
Drive awareness and buzz for Trident’s new CHEW THROUGH campaign and make Trident gum synonymous with tension relief.
A simple stick of gum can help me face the tensions brought on by the daily rush hour commute.
With 7.6M people using public transportation, we intercepted commuters with bold transit takeovers in Philadelphia, Chicago and Atlanta, and inspired them to “CHEW THROUGH” with Trident as well as a surprise pop-up performance by T-Pain during rush hour in Chicago.
transit media impressions generated
earned media impressions
samples distributed in 3 days