We are a shopper marketing, brand activation and event hospitality agency.

Combining strategic intelligence and creative genius, we develop smart solutions that achieve success for brands at retail, experientially and beyond.

who we are

omni-channel intelligent

It's an omni-channel planet making the shopper journey more complicated than ever before.

The journey needs to start with hmt's strategic brand integration mindset. We marry the right technology with the right partners to connect with consumers throughout their journey.

Our creative solutions intercept shoppers at the critical points of influence with the right messaging to convert them to buyers.

retail savvy

Saying we know retail is like saying LeBron James knows basketball. It's in our DNA. We have an intimate understanding of the entire retail landscape with an extensive retailer knowledge base.

We know what's important to them, how they work and more importantly, we get things done. Like shooting a layup.

total market activation

Achieving total market activation extends far beyond the top 10 retailers. Sure, you better know them well, and we do.

In addition to top retailers, we have a deep understanding of regional and local customers. Putting this into your plan can account for as much as 40% of the market that others often overlook or ignore completely. Quite simply, lost opportunity.

We've developed a proprietary platform to drive this 40% efficiently and effectively. Our track record shows results of activating a single brand initiative in 60+ retailers, delivering an impressive 4.5:1 return.

our capabilities

Whether your need is consumer, shopper, corporate hospitality or experiential, we know the craft of integrating key insights to deliver solutions that are strategically sound and flawlessly executed with transformational results.

our clients

our work

Jeep Red Rocks
Meijer Kraft Cheese
Cooler Display
Reinvention
Mondelēz International
One Direction Tour
Sponsorship
Circle of Champions
Raley's Triscuit &
The Laughing Cow
Kraft
Huddle to Fight Hunger

Jeep Red Rocks

Create a market-wide promotion to generate awareness and drive consumers to dealerships to test drive the newly redesigned 2014 Jeep Grand Cherokee.

Jeep Red Rocks

Target consumer is independent, tech savvy woman, age 35-54, who enjoys concerts and other social events in the area.

Jeep Red Rocks

Leverage National Jeep Celebration Month media and local sponsorship assets to create a promotion to incent test drives among target consumers and dealerships.

Jeep Red Rocks

One special night in Denver, Jeep took over Red Rocks Amphitheater, featuring an exclusive Counting Crows concert as the promotional payoff event.

On site brand activation was extensive throughout the venue, from the parking lot to the stage!

Jeep Red Rocks

Exceeded expectations on dealership traffic & test drives and sold out Red Rocks Venue.

Jeep Objective
Jeep Insight
Jeep Strategy
Jeep Activation
Jeep Results

Meijer Kraft Cheese Cooler
Display Reinvention

Preserve Kraft's cheese/dairy display in Meijer, addressing lagging sales and shopper relevance.

Meijer Kraft Cheese Cooler
Display Reinvention

Moms look for easy solutions while shopping, but often lose interest as the items needed are scattered throughout the store and nothing breaks through the clutter.

Meijer Kraft Cheese Cooler
Display Reinvention

Create a newly themed one-stop destination that merchandises simple meal solutions with expanded Kraft product offerings and a fresh approach to engage shoppers.

Meijer Kraft Cheese Cooler
Display Reinvention

New "Delicious and Easy" cooler destination delivered on-trend recipes and content to shoppers via a digital touch-pad on cooler, changing monthly.

Meijer Kraft Cheese Cooler
Display Reinvention

Following successful test results, Meijer increased the number of stores with Kraft coolers by 71%.

Meijer Objective
Meijer Insight
Meijer Strategy
Meijer Shopper Marketing Activation
Meijer Experiential & Hospitality Activation

Mondelēz International
One Direction
Tour Sponsorship

Create a multi-dimensional activation plan maximizing the equity of the world's hottest band among consumers, shoppers and retail customers.

Mondelēz International
One Direction
Tour Sponsorship

Partnering with this enormously popular band gave Mondelēz the assets needed to make moms and dads heroes across the country, courtesy of their favorite brands and supporting retailers.

Mondelēz International
One Direction
Tour Sponsorship

Capitalize on Mondelēz's sponsorship of the sold out tour nationally, regionally and locally to maximize brand engagement in and out of store - from customer sell in to the final tour stop.

Mondelēz International
One Direction
Tour Sponsorship

Created breakthrough programming from custom sell in kits to gain support from the customers, to developing retailer specific shopper marketing programs.

Mondelēz International
One Direction
Tour Sponsorship

We elevated the meet & greet and sound check experience for Mondelēz guests at 35+ concerts.

Mondelēz International
One Direction
Tour Sponsorship

Best in class brand activation with 45 retailer-specific promotions, driving outstanding sales and share gains.

Invaluable return on customer relationships.

1D Objective
1D Insight
1D Strategy
1D Shopper Marketing Activation
1D Experiential & Hospitality Activation
1D Experiential & Hospitality Activation

Mondelēz
Circle of Champions

Elevate the reward experience for the high achievers who have earned inclusion into Mondelēz International's elite Circle of Champions annual sales incentive.

Mondelēz
Circle of Champions

Knowing what was most important to our champions was key to creating a once in a lifetime event, worthy of their extraordinary achievement.

Mondelēz
Circle of Champions

Create an itinerary at a "bucket list" destination that allows for group celebration, individual recognition and relaxation time.

Mondelēz
Circle of Champions

From ideation to execution, the event was peppered with hmt "humantouches" that engaged, surprised and delighted winners- throughout the year of the contest, and of course, at the event itself.

Mondelēz
Circle of Champions

Exceptional guest engagement with an overall experiential rating that approached perfection (4.8/5).

Mondelez Objective
Mondelez Insight
Mondelez Strategy
Mondelez Activation
MondelezResults

Raley's Triscuit & The Laughing Cow

Increase sales and added shopper value at Raley's by developing a strategic shopper marketing solution specific to the customer's "better for you" initiatives.

Raley's Triscuit & The Laughing Cow

Shoppers are looking to brands and retailers for easy, tasty, "better for you" snacks for their everyday needs and entertaining.

Raley's Triscuit & The Laughing Cow

Leverage Triscuit's partnership with The Laughing Cow Cheese to deliver "better for you" snacking solutions to Raley's shoppers, inspiring them to savor every delicious moment.

Raley's Triscuit & The Laughing Cow

We developed an integrated omni-channel shopper marketing plan for Raley's to engage targeted shoppers at multiple touchpoints along their path to purchase.

Raley's Triscuit & The Laughing Cow

Outstanding overall sales and share performance along with strong shopper engagement.

Raley's Objective
Raley's Insight
Raley's Strategy
Raley's Activation
Raley's Results

Kraft
Huddle To Fight Hunger

Develop an integrated activation program that generates awareness and donations to support Kraft's Feeding America partnership, on behalf of its large portfolio of participating brands.

Kraft
Huddle To Fight Hunger

Consumers, shoppers and retailers feel good about supporting community focused philanthropic causes and the brands that support them. Kraft's NCAA Football Bowl Game sponsorship provided the perfect platform to advance its fight hunger initiative.

Kraft
Huddle To Fight Hunger

Develop Huddle to Fight Hunger themed program assets to support multi-level engagement and activation, in and out of store as well as the Fight Hunger Bowl itself.

Kraft
Huddle To Fight Hunger

Created multi-tiered themed National displays and POS vehicles that provided flexibility to align to retailers' fall football initiatives which garnered outstanding in store executional support.

Kraft
Huddle To Fight Hunger

Developed customized retailer specific shopper programs for Kraft's strategic customers as well as a full menu of options for regional and local customers.

Kraft
Huddle To Fight Hunger

Our week long activities leading up to the Fight Hunger Bowl game included: food bank visits, receptions and parties, celebrity appearances and senior management meetings.

Kraft
Huddle To Fight Hunger

On site / at stadium activities included high profile pep rallies featuring brand ambassadors and samples, along with exclusive VIP receptions; all culminating with Kraft's check presentation to Feeding America on the field.

Kraft
Huddle To Fight Hunger

60+ activations, 50k stores

21 MILLION meals donated to Feeding America

Winner of 9 Industry Awards including Pro Awards: Best Retail Campaign & Multidiscipline Campaign, Hub Award: Bronze in Shopper Marketing category

1D Objective
1D Insight
1D Strategy
1D Experiential & Hospitality Activation
1D Shopper Marketing Activation
1D Experiential & Hospitality Activation
1D Experiential & Hospitality Activation
1D Experiential & Hospitality Activation

our leadership

Patti Conti Patti Conti
Rick Einhaus Rick Einhaus
Patti Osborne Patti Osborne
Michele Huff Michele Huff
Lisa Norat Lisa Norat
Becky Metz Becky Metz
Patti Conti

We have an incredibly talented and dedicated staff that have earned the title of "indispensable partner" with our clients. This is fueled by a passion for excellence with a group that just loves what they do.

Insights are our roadmap to collaboration that fosters ideation, leads to innovation and increases consumer engagement.

Rick Einhaus
Patti Osborne

Our creative genius allows us to deliver solutions that hit the consumer at the critical points of influence, building a connection and smashing through the everyday clutter.

You have to love what you do. When you do, it shows. It's the motto we live by and the reason why we are not just an agency to our clients but rather, an indispensable partner. We eat, sleep and breath our clients, totally committed to their success!

Michele Huff
Lisa Norat

Our focus has always been and will continue to be steeped in strategies that have the power to transcend ROI and deliver value in everything we do.

We create processes that avert bottlenecks, and maximize efficiency with a commitment to continual staff training to ensure excellence.

The Results? An outstanding talent pool that's poised and ready for the next challenge.

Becky Metz

connect with us

connect@hmtassociates.com

216-369-0109

335 treeworth blvd.
cleveland, ohio 44147

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careers

We are always on the lookout for fresh faces & smart thinkers. If you have what it takes to think at the speed of retail, we need to have a chat.

check out our open positions.