Publix Recipe For Happiness - HMT Associates

Publix Recipe For Happiness

our challenge


Drive engagement and sales with the millennial shopper base at Publix to reverse market share loss during key time periods.

our insight


Mom’s ability to create meaningful moments with her family is often hindered by the amount of time she spends coming up with meal solutions.

our solution


Uncovering that 97% of moms consider family meals at home to be important and 71% of millennial moms work, we created the ultimate “Recipe for Happiness”– an omnichannel program that combined the brand power of Kraft Heinz, General Mills and PepsiCo to surround moms with simple meal solutions and seasonal content designed to create meaningful family moments and new relevance for Publix.

our results
of website engagement with millennials
social actions from blogger content