RITZ Stack It Up - HMT Associates

Stack It Up

our challenge


Help RITZ Crackers, the category leader, reverse the downward trend in the cracker aisle at Harris Teeter during the May timeframe.

our insight


We coupled basket analysis, which showed Harris Teeter shoppers over-indexed for Johnsonville Sausage and RITZ Crackers by 51%, with our insight that Cinco de Mayo is a key opportunity for at-home celebrations.

our solution


We created a partnership between RITZ Crackers and Johnsonville Sausage to bring Harris Teeter an exclusive Cinco De Mayo experience and recipe – the “Chorizo & Pineapple RITZwich.”

our results
incremental category increase
increased displays in Harris Teeter
Silver Pro Award Winner - Shopper Marketing