Cub Foods Bold North - HMT Associates

Cub Foods Bold North

our challenge


Attract more of the elusive millennial shopper target to Cub Foods and keep them coming back all season long.

our insight

Knowing that millennial fans love entertaining during football season, we uncovered that 68% would consume Coca-Cola and buttery crackers, if paired together while watching live TV/sports.

our solution


We teamed up with Nabisco and Coca-Cola to kick off a Game Day Tailgate Zone event at Cub Foods that only truly tough “Bold North” Minneapolitans would dare to do.

our results
+4.5 pt
growth of millennial shoppers
Nabisco sales vs YAG
blogger impressions